Mamavation is a social experiment and weight loss campaign on twitter. Mamavation, like motivation, is an opportunity for one overweight mom to change her life and create a healthy lifestyle for her family. The Mamavation Mom will be supplied with a bonafide team of personal trainers, coaches, and a cheerleading squad comprised of fit mamas that know what it takes to lead a healthy lifestyle. She will be challenged and encouraged for two months to make everlasting changes in her life. Once the two months is over, if certain goals are met, she will receive several prizes and become the first Official Mamavation Mom.

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